Eileen Brown, CEO of Amastra is a social media specialist who has been working with collaboration technologies for over 18 years. Eileen creates your social business, ignites communities, and improves your social commerce and social CRM. She works across the globe with companies to develop their social media strategy, customer reach, and online branding. Her book, Working The Crowd: Social Media Marketing for Business, is available on Amazon. She is a columnist for Social Business at ZDNet, is a regular speaker at conferences around the world, maintains a successful blog, and can be found on Twitter, Facebook, and Google+.