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Showing all "Women in business" articles

Six steps to developing a social media plan for your business

Posted: 9th January 2018

By: Esther Partridge-Warner

Every business owner knows that their business needs to have a social media plan that integrates with their marketing strategy and, most importantly, delivers measurable results. But the question is…

How to Write Good Copy for Websites

Posted: 9th January 2018

By: Kim Gilmour

I look at a lot of websites for small businesses, after I meet people networking or when looking to find clients or local suppliers. The thing I notice is that…

Six reasons to shop small and local

Posted: 12th December 2017

By: Elaine Pritchard

The UK’s annual Small Business Saturday has been and gone, but that’s no reason to stop shopping locally. Small businesses and the self-employed are crucial to the local economy –…

Turn your Dream Into a Reality

Posted: 23rd October 2017

By: Mia Arrowsmith

So you have a big dream. That’s all fine and dandy. But like the dreams you had last night, whilst you were asleep… your dreams will stay as dreams, unless you do…

The birth of glamping

Posted: 4th October 2017

By: Sharon Earp

Glamping is not a new phenomenon, but one influenced by the past. During the 1920’s African safari’s and expedition camps of the colonial era were widespread, early explorers carried with…

How to get over those post-holiday blues!

Posted: 11th September 2017

By: Clara Wilcox

Do feel like your work motivation disappeared with the sun tan? Post-holiday blues are a real thing. The weeks in the run up seem to drag, whilst the actual break…

15 Quick Ways to Improve Your LinkedIn Profile

Posted: 6th September 2017

By: Kim Gilmour

LinkedIn is a very powerful platform for building and promoting a business, creating a network and connecting with people. But are you making the most of all of the features…

Applying the art of Hygge to Self Employment

Posted: 6th September 2017

By: Kim Gilmour

I was given a lovely book for Christmas on Hygge (pronounced Hue Guh, to rhyme with sugar) – the Danish Art of Happiness, and it got me thinking….  How can the…

Why are Customer Touchpoints Important for your Business?

Posted: 6th September 2017

By: Kim Gilmour

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve…

Small Business Anthropology

Posted: 17th July 2017

By: Kay Heald

I always thought anthropology was something you studied in the deep recesses of a university college, along the corridor from archaeology! Anthropology is a field of research which draws on…