Showing all "Marketing" articles

Top Tips – How to write a design brief

Posted: 6th February 2018

By: Elizabeth Parbutt

It’s definitely the time of year when many of my clients start thinking about having a spring-clean on their branding/marketing materials. Before you dive in and start speaking to designers,…

What we can learn from #bloggergate

Posted: 23rd January 2018

By: Megan Allen

A story which caught my attention last week was that of social media influencer, Elle Darby, who was refused a free five-night stay at one of Dublin’s popular hangouts. The White…

It’s Not All About YOU!

Posted: 15th January 2018

By: Cheryl Turner

I’ve undertaken a fair few social media audits of late, and without exception, one of the things that leaps out time after time, across all platforms, is that businesses only…

Send A Card To A Friend Day & Other Such Promotions

Posted: 9th January 2018

By: Liz Walsh

Everyone loves a bargain, particularly in January when money is tight. At Topdogdays we spend our time scouring the web searching for the best deals and discounts that we can…

Six steps to developing a social media plan for your business

Posted: 9th January 2018

By: Esther Partridge-Warner

Every business owner knows that their business needs to have a social media plan that integrates with their marketing strategy and, most importantly, delivers measurable results. But the question is…

Six reasons to shop small and local

Posted: 12th December 2017

By: Elaine Pritchard

The UK’s annual Small Business Saturday has been and gone, but that’s no reason to stop shopping locally. Small businesses and the self-employed are crucial to the local economy –…

Quality Visuals on a Shoestring

Posted: 14th November 2017

By: Kim Gilmour

Did you know 90% of the information transmitted to the brain is visual and this is processed 60,000 faster than text? So it can’t have escaped your attention that visual…

Networking for your Beauty Business

Posted: 30th October 2017

By: Claire Bareja

The thought of going to a networking meeting will bring many people to tears, and it is true they are not for everyone. I would say that you really should…

How to Optimise Images for the Web

Posted: 6th September 2017

By: Tosca Lahiri

How to optimise images for the web is a practical, step by step guide to fine-tuning your blog posts to keep your readers, and Google, happy. Images on your website…

15 Quick Ways to Improve Your LinkedIn Profile

Posted: 6th September 2017

By: Kim Gilmour

LinkedIn is a very powerful platform for building and promoting a business, creating a network and connecting with people. But are you making the most of all of the features…