Knowledgebase

Showing all "Customers" articles

Mirroring and modelling your ideal client!

Posted: 23rd October 2017

By: Carole Renshaw

We can’t be all things to all people.  Not everyone will want our product or service.  So running a successful business is all about knowing who your Ideal Client is…

Why are Customer Touchpoints Important for your Business?

Posted: 6th September 2017

By: Kim Gilmour

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve…

9 Ways To Sell More Without More Selling

Posted: 21st August 2017

By: Julie Gibson

Is your business trustworthy? Then Prove It! In today’s world, words are cheap. Anyone can (and many businesses do) say how good they are without backing it up with solid…

Who is Your Target Customer?

Posted: 24th July 2017

By: Sandra Garlick

I frequently work with business owners who say they want to reach their target customer.  But who is your target customer? So often I have attended networking groups and hear…

Small Business Anthropology

Posted: 17th July 2017

By: Kay Heald

I always thought anthropology was something you studied in the deep recesses of a university college, along the corridor from archaeology! Anthropology is a field of research which draws on…

Over-Delivering – The Secret to Wowing Your Customers

Posted: 17th July 2017

By: Julie Gibson

Over-delivering offers your company a massive advantage over competitors, especially if you don’t already have an established reputation. It’s something anyone can do with little effort that produces incredible results.…

Predicting the future.

Posted: 10th July 2017

By: Victoria Reece-Heal

For small businesses to survive, grow and stay ahead of the competition involves knowing the unknown – predicting the future. Understanding where you want to be and how to get…