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Showing all "Communication" articles

It’s Not All About YOU!

Posted: 15th January 2018

By: Cheryl Turner

I’ve undertaken a fair few social media audits of late, and without exception, one of the things that leaps out time after time, across all platforms, is that businesses only…

How to Write Good Copy for Websites

Posted: 9th January 2018

By: Kim Gilmour

I look at a lot of websites for small businesses, after I meet people networking or when looking to find clients or local suppliers. The thing I notice is that…

Latest Employment News for Small Businesses

Posted: 8th January 2018

By: Kay Heald

There’s always lots of changes to keep an eye on when you are managing people – this is a short summary rounding up relevant law changes and employment information for…

Quality Visuals on a Shoestring

Posted: 14th November 2017

By: Kim Gilmour

Did you know 90% of the information transmitted to the brain is visual and this is processed 60,000 faster than text? So it can’t have escaped your attention that visual…

Mental Health at Work

Posted: 31st October 2017

By: Kay Heald

Last week saw the publication of the government-backed Stevenson-Farmer review ‘Thriving at Work’ , which revealed that poor mental health is costing employers up to £42 billion a year. Yet, for…

Mirroring and modelling your ideal client!

Posted: 23rd October 2017

By: Carole Renshaw

We can’t be all things to all people.  Not everyone will want our product or service.  So running a successful business is all about knowing who your Ideal Client is…

Are you up to speed with GDPR?

Posted: 11th September 2017

By: Kay Heald

I’ve been looking at GDPR from an employment perspective for a number of my clients. I hope you will find the following information useful: What is the General Data Protection…

Why are Customer Touchpoints Important for your Business?

Posted: 6th September 2017

By: Kim Gilmour

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve…

Small Business Anthropology

Posted: 17th July 2017

By: Kay Heald

I always thought anthropology was something you studied in the deep recesses of a university college, along the corridor from archaeology! Anthropology is a field of research which draws on…

Over-Delivering – The Secret to Wowing Your Customers

Posted: 17th July 2017

By: Julie Gibson

Over-delivering offers your company a massive advantage over competitors, especially if you don’t already have an established reputation. It’s something anyone can do with little effort that produces incredible results.…