Knowledgebase

Showing all "Communication" articles

Quality Visuals on a Shoestring

Posted: 14th November 2017

By: Kim Gilmour

Did you know 90% of the information transmitted to the brain is visual and this is processed 60,000 faster than text? So it can’t have escaped your attention that visual…

Mental Health at Work

Posted: 31st October 2017

By: Kay Heald

Last week saw the publication of the government-backed Stevenson-Farmer review ‘Thriving at Work’ , which revealed that poor mental health is costing employers up to £42 billion a year. Yet, for…

Mirroring and modelling your ideal client!

Posted: 23rd October 2017

By: Carole Renshaw

We can’t be all things to all people.  Not everyone will want our product or service.  So running a successful business is all about knowing who your Ideal Client is…

Are you up to speed with GDPR?

Posted: 11th September 2017

By: Kay Heald

I’ve been looking at GDPR from an employment perspective for a number of my clients. I hope you will find the following information useful: What is the General Data Protection…

Why are Customer Touchpoints Important for your Business?

Posted: 6th September 2017

By: Kim Gilmour

Defined as ‘an influential action or contact’, each touchpoint is a message that collectively forms part of your customer’s experience. But why are they important and how can you improve…

Small Business Anthropology

Posted: 17th July 2017

By: Kay Heald

I always thought anthropology was something you studied in the deep recesses of a university college, along the corridor from archaeology! Anthropology is a field of research which draws on…

Over-Delivering – The Secret to Wowing Your Customers

Posted: 17th July 2017

By: Julie Gibson

Over-delivering offers your company a massive advantage over competitors, especially if you don’t already have an established reputation. It’s something anyone can do with little effort that produces incredible results.…

Predicting the future.

Posted: 10th July 2017

By: Victoria Reece-Heal

For small businesses to survive, grow and stay ahead of the competition involves knowing the unknown – predicting the future. Understanding where you want to be and how to get…

How to use Twitter for Business

Posted: 10th July 2017

By: Kim Gilmour

Many people tell me they feel that Twitter is overwhelming and yes, at times, I agree! Leave Twitter for a few hours and you’ve got 500 Tweets to scroll through…