Posted: 25th October 2016
Anyone who has attended one of my social media workshops, or had some 1-2-1 coaching from me, will know that I am absolutely passionate about social media profiles and the importance of getting them right.
Every social media platform has different profile requirements, but the ultimate aim of putting ourselves and our businesses “out there” is to be found, and hopefully, followed. Think of your profile as your shop window. The more complete your profile, the higher you will rank with the internal search algorithms of Facebook, Twitter and LinkedIn.
When completing your profile information, try to think outside the box. My LinkedIn connections and enquiries have increased since I changed my name from just plain old Cheryl Turner to Cheryl Turner – Social Media Superhero. It tells my LinkedIn connections exactly what I do, and literally took seconds to change.
Is your business dependent on a geographic location? Have you got a link back to your website? Do you have opening hours?
My biggest bugbear are the profiles with no profile picture, or a bad image. Ditch the selfies and holiday snaps and invest in a set of professional headshots with a photographer. Aim for uniformity across all of your social media platforms and try to include your branding – the header/banner space on Twitter and Facebook are prime real estate – why leave them blank? Although a word of warning – Facebook isn’t too keen on blatant advertising on their banner space, so be subtle!
Yes, time is precious but investing in 10 minutes to go over your social media profiles could make a big difference!