Knowledgebase

WiRE Members share their top tips and tricks

COPYING, COMPETITION OR A COMPLIMENT?

Posted: 29th August 2017

By: Sandra Garlick

What do you do when someone blatantly copies what you are doing? Your initial reaction may be to go in all guns blazing but what are you going to achieve?…

9 Ways To Sell More Without More Selling

Posted: 21st August 2017

By: Julie Gibson

Is your business trustworthy? Then Prove It! In today’s world, words are cheap. Anyone can (and many businesses do) say how good they are without backing it up with solid…

The value of hiring a virtual administrator

Posted: 14th August 2017

By: Louisa Stewart

Administrators can be seen as a luxury, an optional extra and I wanted to explain a bit more about the value of hiring a professional virtual administrator, and why in…

New Google My Business Features

Posted: 9th August 2017

By: Claire Bareja

Have you seen the latest up date to Google my Business? Google my business posts have been around for a couple of weeks now, and I am slowly getting to…

CUSTOMER LOYALTY: HOW DO YOU RETAIN YOUR CUSTOMERS?

Posted: 7th August 2017

By: Sandra Garlick

There are various reasons that a person or business remains loyal to a particular brand, however traditional loyalty is often forgotten, over price. Many independent retailers have gone out of…

Social Media at Exhibitions: Make your exhibition the social event of the year

Posted: 7th August 2017

By: Louise Dillon

One of the most useful things to master in your digital marketing is how to use social media at events. Exhibitions, Conferences and Expos are a cornerstone of business networking,…

Why Not Being Able To Draw Shouldn’t Stop You Being An Artist

Posted: 31st July 2017

By: Carolyn Trafford

It must have been about this time last year. I’d met people who had done the creative art and design foundation degree course at my local college and assumed that…

Who is Your Target Customer?

Posted: 24th July 2017

By: Sandra Garlick

I frequently work with business owners who say they want to reach their target customer.  But who is your target customer? So often I have attended networking groups and hear…

General Data Protection Regulations (GDPR): Guidelines by Winning Moves

Posted: 17th July 2017

Huge thanks to Winning Moves for allowing us to reproduce this article. “We need to talk about data protection. Yes, you heard me correctly. Now don’t fall asleep; this is important….”…

Small Business Anthropology

Posted: 17th July 2017

By: Kay Heald

I always thought anthropology was something you studied in the deep recesses of a university college, along the corridor from archaeology! Anthropology is a field of research which draws on…