Knowledgebase

WiRE Members share their top tips and tricks

Being naked doesn’t get you noticed.

Posted: 21st March 2017

By: Victoria Reece-Heal

Have you ever noticed how many vans on the road are just plain. Are these people’s car-substitutes or are they a business vehicle? Pretty sure most of them belong to…

How to Make Learning Stick

Posted: 20th March 2017

By: Kay Heald

We’ve all had experiences of attending training sessions and events, only to find those action plans and good intentions made on the day are quickly sidelined, shelved or forgotten within…

Who is Your Customer?

Posted: 20th March 2017

By: Corinne McLavy

This week I’ve been working with several clients on getting to understand who their customer is.  It’s not enough to have a great product or service, you need to understand…

Get the most from your Business reviews and Testimonials

Posted: 20th March 2017

By: Claire Bareja

How many times have you checked out hotel reviews on TripAdvisor before booking your holiday? Or checked out what people have been saying about a local restaurant on Facebook before booking…

How to stop working weekends and get a handle on your work-life balance

Posted: 20th March 2017

By: Clara Wilcox

What if I told you that if you by recognising one phrase, you could get a handle on your work-life balance? Would you believe me? That it isn’t achieved by…

Planning to Fail or Planning to Succeed?

Posted: 19th March 2017

By: Victoria Reece-Heal

No matter what is going on in the  business world, what political changes are happening, the state of the economic climate or local challenges that arise, business need to plan…

A picture paints a thousand words

Posted: 16th March 2017

By: Victoria Reece-Heal

A single image used in your business can convey numerous messages, and these messages are providing your potential customers with their first impressions of your business. Creating a first impression…

Content with your content?

Posted: 13th March 2017

By: Victoria Reece-Heal

Marketing messages are used across such a variety of mediums in business – they are in the words on your website, the posts on your social media, the slogan on…

TO DETOX OR NOT TO DETOX, THAT IS THE QUESTION?

Posted: 10th March 2017

By: Vicky Farmer

One of the things I’m often asked about is detoxing. It’s a minefield out there with many different methods being marketed so how do you decide whether it’s for you,…

Hitting your business bullseye

Posted: 10th March 2017

By: Victoria Reece-Heal

You need to know who your target market is in order to understand the best way to promote to those customers. You need to understand your customer in order to…