HOW TO STAY INSPIRED RUNNING A CREATIVE BUSINESS

Posted: 6th September 2017

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By: Sarah Shakespeare

HOW TO STAY INSPIRED RUNNING A CREATIVE BUSINESS

Without Creativity, our businesses won’t survive:

It’s fair to say that creativity sometimes eludes all of us … especially when the day-to-day gears of running a business must still stay in motion. Fresh thinking is paramount to keep us at the forefront of our industry and motivated with getting up in the morning, especially when self-employed!

The issue is that stress, pressure and busyness are prime killers of creativity and this is particularly difficult when small creative businesses do not have the resources to lessen the strain.

The never-ending to do list:

It’s true, my to do list only ever seems to grow. Just when I think I’ve accomplished one stack of important tasks, my brain finds space to miraculously invent all manner of new to dos, just to keep me occupied.

However, there have been times lately that I’ve deliberately and most consciously jumped off that rumbling treadmill. Usually I’ve not had the time and of course I sit with impending guilt of what I should be doing, but I’ve done it! Ultimately the reason I did that was because I asked myself ‘why run a creative business if the little joys become so hidden amongst the rigmarole?

Making changes:

As a University lecturer, self-employed business owner and finance director of my husbands’ business, I find that my creative juggle an interesting one … take a look at some of my tips on how to stay sane and inspired in my recent blog post.