5 Reasons Why Your Business Should Start Using Infographics

Posted: 3rd July 2017


By: Helen Culshaw

Smoothie InfographicAn infographic is a visual representation of information or data which is presented in an image to translate a message to a particular audience like this lovely smoothie infographic from Cytoplan  shown to the right.

Infographics have been around for many years, however, it has not been until recently where the popularity has really ‘taken off’. The chances are you have seen a few in the past week.

Businesses all around the world have been creating infographics for their websites as way to simplify a complicated and perhaps, a boring subject into a captivating experience for the reader. Ultimately, this should increase engagement on their website.

Infographics are incredibly easy to create yourself, there are various online free tools such as Canva and Piktochart, or if you’re lucky enough to have a graphic designer as part of your team, they will easily be able to create an infographic for you.

In case you’re wondering what you’re missing out on, here are 5 reasons why you should start using infographics on your website.

1) Infographics get shared more

Having a great infographic design is a good start for infographic to get shared – no one is going to share a shabby looking image.

A recent survey showed that infographics are 3 times more likely to be shared on social media than any other type of content

2) Infographics increase brand awareness

Because infographics are visually engaging, they can be used to reinforce your brand across the web.

When creating an infographic of your own, it is a good idea to keep the infographic consistent with your company colours and logo.

3) Infographics increase engagement

 Infographics have been shown to be more engaging that the most traditional ways of communicating and displaying information such as plain text articles. This is because 90% of information transmitted to the brain is visual, so infographics provide a great way to easily absorb the data. This means people are more likely to remember what they have seen, as opposed to what they have read.

4) Infographics highlight important information

 Infographics are also valuable in highlighting important facts and figures which you may want to share an audience. For example, if you have recently carried out a survey, you may wish to display your findings in an infographic as it is more likely that a summary of results will get shared more than if it was written in a text article.

5) Infographics create backlinks!

Lastly, but maybe more importantly, infographics can create backlinks to your website. Having high quality links directed to your website can help your business to rank higher on Google, so why not use your infographic to help this further?

Most bloggers or websites will post a link alongside the infographic without hesitation. They may also ask you to provide a short introduction to describe what your infographic shows.

Why not have a go at creating an infographic for your website!