WiRE Blog

Archive for December, 2011

The Perfect Christmas Dinner

Tuesday, December 20th, 2011

With compliments of EaT Dartmoor (supported by DR) and Ashburton Cookery School for WiRE members – one of the top 100 APPS from Apple with fantastic reviews including the Times online and The Guardian

www.perfectchristmasdinner.co.uk

“We all have an idea of the perfect traditional Christmas Dinner…a magical time spent with family and friends enjoying homemade mince pies and a wonderful banquet of succulent turkey with all the trimmings.  Cooking a complex, multi-component meal for large numbers can be stressful (just ask a chef) which is not what we want for you at Christmas. So our gift to you this year is ‘*The Perfect Christmas Dinner*’ – 26 video recipes from the Ashburton Chef Tutors covering every component of the traditional Christmas meal that will help you create a delicious and stress-free festive meal.From all of us at the Ashburton Cookery School, thank you for cooking with us and we wish you and your family a wonderful Christmas and a Perfect Christmas

Best regards and wishing WiRE members a very HAPPY CHRISTMAS

Stella

Bottlenose organises your social media streams

Friday, December 16th, 2011

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Thanks to are member : Eileen Brown

Brands rely on good social media dashboards to filter the ever growing data stream and keep track of competitors and partners.

Its frustrating having so many different feeds of information and subscribing to more feeds can often overwhelm you.

Bottlenose is a new social media dashboard that has entered private beta this wee and aims to combat the growing challenge of social media overload giving you a unified stream of information.

It detects what topics are interesting to you and intelligently  personalises your feeds.  Messages automatically categorise themselves.  It automatically learns your interests.

It can be customised to show you what you want to read, not what the people you follow are broadcasting. You can surf their stream more easily

All of your social networks are woven into a unified stream so that you can zoom in and out of conversations that are interesting to you.  It has an interesting feature, Sonar, depicted above which organises your streams and tells you what’s trending, and the people involved in the trend.  Clicking on a person person gives you information about them and what they are about.

You can also build rules and alerts so that you only see the topics that are important to you and build your own tags so that the message can be found.  Have a look at the video here:

It’s useful tool for individuals too who are trying to predict what’s hot and what trend is coming next. It’s useful if you’re trying to improve your online brand too.  Bottlenose makes sense of the stream.  It’s certainly worth a look when beta access is opened more broadly.

…Or will it just add to our ever increasing workload?…

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business.  Contact her to find out how she can help your business extend its reach.

New Conversations

Tuesday, December 13th, 2011

Thanks to: Heather Gordon

I have been looking at how small business owners can feel isolated and discovered we maybe need to start a conversation.

My research uncovered Professor Zeldin.  Check out this article:

NOBODY would dare describe an encounter with Theodore Zeldin as an interview. The author, historian, philosopher, management consultant, Oxford don and all-round brainbox doesn’t do interviews. Professor Zeldin does conversation. Having written a book on how talk can change your life, he sees every one-to-one discourse as an adventure: a chance to learn a little bit about life from someone else’s perspective. And he has a habit of lobbing questions right back into the interviewer’s court.

“But what do you think?” he says. I’ve just asked about the professor’s role in this week’s SuperHumanism symposium – a cerebral talking shop about creating a more human-centred society, ambitiously billed as “one day to save the world”. And now Zeldin is quizzing me. “You seem like an interesting person. I’d love to hear your ideas.”

Interest, empathy, respect and perhaps a hint of flattery: these are the hallmarks of the conversational style which, seven years ago, inspired two dozen women from around the world to talk openly to Zeldin about their emotional lives as he compiled his seminal book An Intimate History Of Humanity – a radical alternative history of the world. Zeldin truly believes that conversation, the kind in which people are brave enough to open themselves to strangers, can help turn this stress-filled, ego-driven world into a happier, more collaborative place.

Our problem is that society has not kept pace with human evolution. Having conquered the struggle for survival, what we all want now is love, understanding, friendship and respect. All those despots and high-flyers trampling over others in determination to get to the top are, believes Zeldin, simply looking in the wrong place for admiration – craving an outmoded kind of respect which comes from climbing the social hierarchy, earning lots of money and wearing fancy clothes.

“The more we study those who have that kind of success,” he says, in his gentle, slightly un-English sounding voice, “the more we see how lonely and inadequate that success is, and what rotten lives many of these great chief executive officers lead.”

Crucially, it is the emancipation of women which has demonstrated the error of our point-scoring ways by “expanding what the idea of work and existence should be”. Women have always communicated more collaboratively than men; not, Zeldin stresses, because their emotional make-up is genetically different but because of their differing experiences. “Men have been victims of a career world in which they’ve had to pretend to be strong, to know the answers, to avoid questions which might diminish them,” he says. The important new social dynamic is the conversation between men and women who, for the first time in history, are “trying to understand each other without forcing each other to obey or to change themselves”.

Zeldin, a fellow of St Antony’s College, Oxford, is a member of the BBC Brains Trust. He featured in The Independent On Sunday’s list of the top 40 world figures whose ideas “are likely to have lasting relevance for the new millennium”, and his intellectual focus on everyday human issues has won him widespread popularity. Currently engaged in EC-funded research into creating a new vision of work, his views are increasingly sought by large corporations seeking to create a more fulfilling working climate.

What’s wrong with the status quo, believes Zeldin, is that existing jobs do not correspond to the kind of human beings we have become. Increasingly, our work and education systems have forced us to specialise. “As you go higher up the scale you narrow and decrease the scope of your knowledge until you know an enormous amount about very little.” Too many of us, he says, feel trapped within uninspiring roles. We are, in effect, wage slaves for huge corporations which were designed in the 19th century. Worst of all, having fallen into our careers when we were too young and inexperienced to know what we wanted, we are expected to keep hacking away at the same unrewarding jobs for 40 years. No wonder we’re miserable. “We need,” says Zeldin, “to invent a new kind of work which suits our aspirations as they change in the course of our lives.”

Zeldin himself is a polymath who refuses to be pigeonholed. Born in British Palestine and schooled in Egypt, he went to Oxford University at just 15. A brilliant historian, he switched his academic focus from French civilisation to human emotions, and has even been a novelist. “During my life, I have thrown away my intellectual capital on several occasions. As an historian, I became a world expert in a small part of history. As a specialist there are all sorts of inducements to turn that into power. But I didn’t want to.”

Now 68, he has reinvented himself again, this time as a kind of management guru with a mission to revolutionise the world of work. He wants to abolish the distinction between work and leisure because it “enables employers to keep workers in lousy jobs by granting them some leisure time”. Instead of seeing work as a difficult, painful activity, he thinks it ought to be “part of the whole business of existence”.

And what, I ask, about the distinction between work and family life? Working mothers in particular struggle to separate the two, inevitably bringing parental anxieties into the office and finding the time they spend with their children is marred by work worries. “You’re saying something very important,” enthuses the arch- conversationalist. “In the past, people’s children were with them while they worked.” Now, he says, we have segregated children – just as we have done with the old. “And the older we get, the more we realise it’s no good having a career up until you retire at 60 only to find there’s nothing more for you to do. You have to reinvent different activities as you go through life. You learn through experience. What you’ve chosen for the first part of your life is not necessarily what you’d choose for the second part.

“Today it’s not enough to live just one life. You want to live several lives. Very soon we’ll all live to 100. How can we imagine being able to do the same job for 50 or 60 years?”

Does Zeldin have a picture of how this new work structure would look? As it happens, he is in the process of inventing a new form of education, designed to help us all become generalists rather than specialists. He has called his intellectual baby the Oxford Muse, and it will offer a completely new kind of postgraduate scholarship to people of all ages who want to find out more about the various branches of human activity – for example agriculture, manufacturing, public health or commerce – from people who have experienced those fields.

“It’s called a muse because it is a source of inspiration rather than education or information in the traditional sense,” he explains. “The aim would not be to become an expert in these fields but to learn the language these people speak so you can see the whole menu of what humans do and therefore become a human in a much wider sense. ”

Into this melting pot would come people from all social classes and all walks of life, who would spend a few weeks or months conversing. The result would be a mutual expansion of horizons where everyone would get the chance to exercise their brain through what Zeldin calls “mental gymnastics”. He thinks we are so absorbed in improving our bodies that we have neglected the potential for training our minds.

Cerebral aerobics aside, Zeldin is a little vague about the details of his Muse – but he’s only been working on the plan for six months. He hopes the institution (he hates that word) will be established within a year, and that eventually similar bodies will spring up all over the world. Right now he is seeking financial support for the idea, but recoils at the notion of public backing lest his brainchild be suffocated at birth by a mountain of form- filling and bureaucracy. “A large number of people” are helping with the plan, but he can’t name names. They are not public figures but ordinary folk, “people like you”.

Over sharing on Social Media Increases your anxiety

Monday, December 12th, 2011

Its great to be able to find out what your friends are doing at all times, from any device, using any platform.  We no longer need to pick up the phone any more.  All we need to do is log on to Facebook and find out whatever we want about our friends.

But is our obsession with each other fuelling our insecurity.  Finding out what our friends earn makes us unhappy.  Seeing Facebook updates about fabulous holidays, amazing experiences, lavish meals and wonderful family occasions can make us feel inadequate that our own lives aren’t quite as perfect as theirs.

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Our children behave differently too.  They no longer communicate with their friends, preferring to use Facebook for status exchanges. They seem to have an innate knack for multitasking – and seem to overcome the hidden cost of multi tasking.

Its pointless getting too worked up about what others are doing and sharing online.  As Forbes notes, Don’t waste time being jealous

I’ve long been concerned about over sharing on Social Networking sites.  I didn’t feel like I had anything important to say – even though this data is a goldmine to data analysts

Perhaps as Daniel says, we should take steps to alter our behaviour on Facebook and try to rely on real world relationships.  Becoming more productive with email means closing the interface down on your desktop whilst you focus on work.  Perhaps setting aside designated times for communicating on social media, focusing on the task in hand and rekindling your person to person relationships will bring you the rewards you want and reduce your anxiety.

…Or perhaps we should disconnect from the people that make you anxious, insecure and jealous and focus our attention on the folks that really matter to us – face to face…

Eileen is a social business strategist, ZDNet columnist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

You are all amazing X

Monday, December 12th, 2011

Written by Claire Staddon

To all you working mums out there, I salute you!  How do you do it? Bringing in an income, feeding the family and keeping the house in some semblance of order.  I have to say I would like the magic ingredient that makes it all possible, as my house is beyond possible redemption and the cupboards are bare.

I am currently having to manage a full on domestic flea infestation, brought in by my delightful but clearly vermin ridden hairy beasts called Smokey and Rainbow.  Both gazing innocently out of the window as I imagine little black specks hopping about my feet YUK.  Tried the organic spray, it was like stroking them and asking them gently to leave and close the door behind them, NO JOY.  So I have decided to skip plan B and go straight for the industrial strength insecticide.  I really wanted to be mother nature but frankly with the thought of the Christmas frenzy to come I have enough to do to deal with the invited guests I have no compassion for the uninvited ones.  Bug Bomb it is.

We are off to buy the Tree at the weekend, much joy will be have and much debate about size, yes I am told Size does matter.  Why I ask innocently does the tree have to be real and have to touch the ceiling, how about a nice table size one? No Deal is the response. At no point am I going to have the Kirsty Allsop tasteful Christmas, but like her I can guarantee that everything will be hand made.

So to all those that juggle too many jobs, and have too much to do and not enough time I send you good cheer.  It will get done, we will all cope and it is all worth it! (We hope)

Stay warm x

Google favours large businesses in SEO and searches

Friday, December 9th, 2011

Thanks to: Eileen Brown

If you’re wondering why your small business isn’t getting noticed on Google, then have a look at this infographic from SEObook. It seems to penalise small businesses who are trying to get presence through SEO and frequently updated pages.

Google Longtail Infographic.

Thursday, December 8th, 2011

Marketing Tips from Santa!

beryl picture sample 2

from Ridgeway Marketing by Beryl Pettitt

Tel 01623 883144

It is the time of year for making New Year’s Resolutions, so here are some ideas for Marketing Resolutions for 2012, and who better to look to for inspiration than Santa?

So why is Santa so effective at marketing himself?

1. Consistent branding

No matter how many different pictures you see of Santa – he always wears that red outfit with a white trim and white beard. While you don’t need to wear the same clothes all the time, do make sure you use the same style, colours and logos on all your marketing – it makes you easy to identify, and makes sure clients recognise your messages.

2.  He repeats the message

He is there every year, and handily, lots of other companies repeat the message on Christmas cards and decorations, increasing his visibility. So you need to repeat the message, moving your clients through from Know to Like to Trust, by repeating your advertisements, press releases, emails – once is not enough!

3.  Build Credibility for your Brand

When doubt set in about Santa in our house, my daughter insisted we not only had a mince pie and a beer for Santa, and a carrot for Rudolf, but also a Santa footprint in flour on the hearth.

You can build credibility for your brand by becoming an expert in your field – speaking, writing, blogging, Tweeting.

4.  Use Online Tools

Yes, even Santa has a Twitter account! His journey round the globe can be tracked live on Norad’s website see www.noradsanta.org – and he has an App!

There are loads of free online tools to help you with marketing – Mail Chimp or Constant Contact for email marketing, Survey Monkey for surveys, WordPress or Typepad for blogs, Google analytics on your website.

5. Give excellent customer service

Santa never fails on customer service – he turns up on Christmas Eve no matter what the weather. Keep your customers happy by giving excellent customer service, then you can get recommendations and testimonials from them, stay in touch with them, then sell them more. It is much cheaper to sell more to your existing clients than to find new ones!

6. Make sure your website can be found on Google

Google Father Christmas or Santa and his website www.northpole.com because he understands the basics of Search Engine Optimisation. Make sure you do – page title, links on high ranking sites, and register on Google maps.

So as small businesses, we can learn a lot from Santa!

Ridgeway Marketing provides Marketing Mentoring and Marketing Training to small businesses and organisations across the UK. Beryl Pettitt has worked in marketing for over 25 years, and her experience spans both the corporate environment and running her own business. She understands the needs and pressures of managing a business, so clients find her advice both practical and affordable.

B2B social media bolsters interactions

Tuesday, December 6th, 2011

If you measure your ROSMI

From Eileen’s Social Technology by eileenb

Business to business social media is often overlooked in the mad scramble to get social media views, likes and votes in the business to consumer world.  But B2B is a really important way for companies to connect – if they also measure their Return on Social Media Investment (ROSMI)

Accenture have published a report highlighting attitudes to social media – and as I said yesterday when I talked about why the CEO needs to step up,  1 in 6 executives don’t perceive social media as being important enough.

There’s a low level of engagement too.  Have a look at this graph from the Accenture report.

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Source: Making Social Media Pay: Rethinking Social Medias potential…

Although respondents to the survey acknowledged that social media was important, engagement was generally low. Figure 3 shows that more than 25% engage slightly or not at all.  Only 8 per cent of companies are heavily taking advantage of social media at the moment which gives early adopters of social media a competitive advantage.

Accenture’s research focused on social media attitudes and looked at two different groups: Those that reported significant revenue growth and those that reported declines in revenue.  Whilst engagement levels were similar, strategies were different:

Companies that experienced revenue growth

  • Social media programs for greater customer engagement, improved brand reputation, access to new revenues, access to new sources of innovation
  • 27 per cent of companies convinced of social medias impact on customer engagement
  • 39 per cent of companies ranked social media as very important
  • 39 per cent integrated social media with other customer initiatives
  • 15 per cent systematically measured return on social media investment

Companies with declining revenue:

  • Social media programs for enhancing customer engagement
  • 9 per cent of companies convinced of social medias impact on customer engagement
  • 24 per cent of companies ranked social media as very important
  • 20 per cent integrated social media with other customer initiatives
  • 0 per cent systematically measured return on social media investment

There are several case studies mentioned in the Accenture report including examples from Cisco, Dell, Oracle and Microsoft, some great advice about aligning your social media activities with your broader business objectives.  Social media needs to be positioned as the cornerstone of activity in order for companies to succeed effectively in their industry

Getting your interaction right can make the difference between growing the business.  Measuring your return on your social media investment is the key to your success – or not.

Eileen is a social business strategist and author of Working The Crowd: Social Media Marketing for Business. Contact her to find out how she can help your business extend its reach.

Technorati Tags: ROI,Social business,B2B,Social Media,Strategy,Strategy planning

First Impressions – what does it feel like to be a new employee?

Tuesday, December 6th, 2011

by Kay Heald

If you’ve been running your own business for a number of years, it’s probably been quite a while since you were the ‘newbie’?  Can you remember how it felt? Can you remember your first impressions?

Seeing your business through the eyes of a new member of staff can be a very levelling, as well as an extremely valuable, experience.

Here’s a short story to illustrate:

Sidney the Snail started working for Flutterby two months ago.  Flutterby are a long-established family firm of butterflies, providing flights to non-winged insects and Sidney is their first non-family employee. (If you’ve not read about his recruitment, I hope you will make a short detour to look at Fluttering Rights).

This is what Sidney wrote down about his first impressions of Flutterby:

Well, it is rather different, that’s for sure – they all seem to know what’s going on, but never stay still long enough for me to ask more than one question at a time!  Frankly, I’m used to a much slower pace. Nothing is written down and everyone is far too busy to explain anything.  However, they did make me feel welcome by finding a cool, dark, damp corner to work in and I’m also allowed to help myself to their lettuces at lunch time!

I haven’t even met all my work colleagues yet!  Although I have spent a little bit of time with Petal (who used to do my job), she’s desperate to start flying again with her other brothers and sisters – so I feel I’m a nuisance.  I do think she feels a bit guilty for leaving things in such a pickle!

It’s certainly going to be a challenge – what is frustrating is that I know I can help them and even save them lots of money.  I’m worried that they won’t like some of my proposed changes, that is if they stay still long enough for me to explain anything to them!

Flutterby meant well, but they didn’t think about how they would help Sidney settle in their Company, other than where he would sit and what he would eat! Sidney was recruited because he had the very skills and experience that the Company lacked, but they did not take time to prepare for his arrival or consider his different working requirements.  Preparing a short induction programme would have helped Sidney:

• Learn about the Company, its aims and objectives

• Understand the Company’s way of working

• Meet all his fellow colleagues

• Understand how best to communicate with others

• Understand how his role fitted into the Company

• Discuss the job role in more detail

• Contribute to the Company much more quickly

The next time you take on a new member of staff, make sure you plan for their arrival and don’t be afraid to ask them for their first impressions.  Finally, always remember to seek feedback on your induction methods and how the process could be further developed and improved.

Please feel free to share any ‘new employee’ stories or experiences in the space below.

For practical ideas, checklists and help with induction programmes, just drop a quick email to:kay@kayhealdhr.co.uk

Look out for Sidney’s Solution early next year: Sidney finds out how to introduce his new systems to Flutterby, with a bit of professional HR help!

Marketing Tips for Small Businesses

Tuesday, December 6th, 2011

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The first thing we all do when we set up a business is spend money – business cards, websites, leaflets, advertising …

But there is so much you could do for free! The truth is that most of us spend too much money, but not enough time on marketing!! So what should you spend your time doing? Here are some ideas….

1. Tell people what you do
Sounds obvious, doesn’t it? But you’d be surprised how often I find it is quite difficult to understand what a company does, particularly if it is offering a service, and also what makes that company better than its competitors – its Unique Selling Point.

2. Target your customers
To do this, you need to know who are they – their age, sex, socio-economic group, nationality, industry sector etc. When do they use your product or service? What do they read or watch? What do they do? Where do they go?

3. Use this information
You can then use this information to reach your potential clients. This could be speaking at the events they go to, writing articles in magazines or newspapers or blogs they read, socialising where they do, putting your leaflets where they are…

4. Repeat the Message
Whichever marketing tools you use, you will need to keep up a steady flow of press releases, mailings, exhibitions, networking events, adverts etc – once is not enough! Marketers often use the AIDA acronym which stands for Attention, Interest, Desire, Action – and you need to move the client through all of these.

5. Use Free Marketing Tools
If you register your business with online directories such as Yell the link will help with the Search Engine Optimisation of your website. Enter competitions and awards – local papers and networking groups often run these, and are desperate for entries. Getting press coverage won’t cost you anything either – more on this in a later article. Social Media tools such as Twitter, Facebook, and Linked-In are all free, and so is giving talks and presentations.

6. Use free online tools
There are lots of free marketing tools available online, such as Mail Chimp and Constant Contact for email marketing, Survey Monkey and Smart Survey for online Surveys, and WordPress and Typepad for blogs. If you haven’t already got Google Analytics on your website, add it so that you can see how many visitors you get, and how they found your site.

7. Use the basics of Search Engine Optimisation
So many company’s websites cannot be found in Google, even for their company name. Make sure you understand the basics of Search Engine Optimisation – having the right page titles, having links on high ranking sites, and for local searches, registering your business on Google maps.

8. Use your Existing Clients
We all tend to emphasise getting new clients, but it is much cheaper to sell more to the ones you have. Make sure you keep them happy, get recommendations and testimonials from them, and use the information you have about them to sell more to them.

9. Write an action plan
The best way to ensure you put all of this into practice is to write a plan with actions. Make sure you agree it with somebody else, to encourage you to put do it. Then when you have actioned it, monitor the results, revise your plan and start again!

10. Measure the Results
You can use some of the tools mentioned above to help you monitor the results. Email marketing programmes will enable you to see who has clicked on what part of your mailing (and follow it up), and Google Analytics will show you how many people are responding to your marketing campaigns and clicking on your website. Just asking enquirers and customers where they heard about you can also help.

A version of this article was published in WiRED, the magazine for rural business women in December 2011www.wireuk.org

Ridgeway Marketing provides Marketing Mentoring and Marketing Training to small businesses and organisations across the UK. Beryl Pettitt has worked in marketing for over 25 years, and her experience spans both the corporate environment and running her own business. She understands the needs and pressures of managing a business, so clients find her advice both practical and affordable.

Tel 01623 883144

by Beryl Pettitt