Dear WiRE ladies,
Outsourcing help, PR tips for small business
I trust you are well and working towards some inspiring, big business goals which help you to feel that you are doing something meaningful with your business, but ladies are you keeping yourself and your business a secret and trying to do everything? If so, then Louise Thornton’s second of three blog posts will help you to look at this more strategically, and start to create a plan which helps you to maximise your time, your skills and to get your business’s name out there into the wider world! Right, now over to Louise….
When you begin working for yourself, the temptation is to work all the hours you can which inevitably means things like seeing friends / family fall by the wayside. Yet, it is incredibly important to try and strike a happy balance between work and family as far as possible. No-one appreciates being neglected!
However, if you don’t have the budget to outsource projects / tasks from the outset then you need to be particularly tough and focus your time on the tasks that are important and leave the less important tasks to one side until you have time to deal with them.
If you need additional help but have a small budget, then one option available to you is to hire a Virtual Assistant. The beauty of this service is that it is usually completely flexible meaning that you only pay for the hours that you need. Search online and ensure you pick someone you can work effectively with – there are plenty to choose from.
Alternatively, if you have absolutely zero budget for any outside help then something you could consider is a bartering system where you ‘swop’ your skills. Providing there is trust between both parties then this can be a really good option.
Raising the profile of your business is essential for building credibility and awareness of your product / service. The beauty of public relations is that it is (usually) completely free and once you get the hang of it, it’s easy to incorporate it into your regular marketing strategy.
There are many areas that public relations cover – it is no longer the domain of printed media only. If you properly distribute and tag your press release it can live on indefinitely on the internet and be picked up by a variety of sources including media, bloggers and social media.
Given that the internet is such a huge presence in our everyday lives it makes much more sense to ensure that you optimise every press release for maximum coverage!
Tips to get your press release noticed
1. Planning is key – have the outcome you want in mind as you write.
2. Know your target audience and distribute to relevant publications.
3. Post your press releases on your blog / social media pages – viral traffic is good.
4. You are more likely to get editorial coverage if you offer something for the reader – this could just be specialist advice, not necessarily a product.
5. Be consistent – issue press releases regularly.
Louise would love to hear from you ladies, with your questions: firstname.lastname@example.org
I trust this blog is useful for you ladies, I know it is so easy to feel and think that you have to do everything and especially when your business is like ‘ your baby,’ it can be a little uncomfortable at first, I completely understand but keep going with it and trial out different strategies. Consider, just because you can, does not mean to say you should do something! I know recently, for me, I have been looking for a Head Coach for my Chocolate Rehab Coaching Programme for 2011, as I have other things that I intend to be doing, and as if by magic, I have found a lovely lady to do it, which does feel a bit strange but this strangeness is far, far outweighed by the relief of knowing that I do not have to do it! Yep really.
I look forward as ever to your feedback and questions at: email@example.com
Until next time, I wish you every success in your endeavours
Namaste, giggles & light,