Dear WiRE Ladies,
How to successfully market to women using silliness!!
On my way home from shopping today I saw the new Nationwide ads, at my local Bromsgrove branch and they made me laugh out loud featuring Matt Lucas and David Walliams. This made me think about how marketing can be funny, and well silly J Take a look here: www.nationwide.co.uk
Bring on the silly!
Women are so used to being so responsible for pretty much everyone, that encouraging a more light-hearted connection with them is more likely to get them to take notice of you! This works like a dream in social networking, and it can in other ways too.
Let’s look at a national example of silliness, of this courtesy of their ‘daily giggle.’
Consider how funny the Maltesers ads are, as they promote their chocolate as ‘the lighter way to enjoy chocolate!’ This is very clever as they use both silliness and they use their low calorie amount to promote their lightness, so then you have to, ‘find new ways to be naughty,’ hence the ads.
Here are two of their ads:
1. This is the shrinking trouser one, remember?
And this one is the office scene where the one lady lifts up her shirt!!
I know they make me chuckle and thousands of other women too. Also, I am sure that their sales must have rocketed as a result!!!!!!!
Here’s a regional example of silliness:
A local Bra company in Bromsgrove in Worcestershire, 2nd Skin Lingerie, recently attempted a world Conga record wearing bras. I have no doubt that the connections made, and the coverage that they received, from this will result in a big leap in future customers and PR for them! It is a perfect example of bringing on the silly and weaving it very cleverly into becoming more successful in your business. Do check them out on facebook.
A personal example of silliness:
For me, just having the word ‘blonde,’ in my business title, first off makes people laugh and secondly it adds a human touch and is quite a leveller, so straight away I build rapport with them before anything has happenedJ And as for ‘Chocolate Rehab,’ chocoholics both laugh and cry J J J
Q: What can you do ladies, even if as a one-off experiment in ‘bringing on the silly,’ to connect with your market?
Can you do a funny fundraising event? Can you tweak a product or service’s marketing campaign bringing in a lighter, more fun element to the picture around it and the words I wonder? I am sure you can.
I would be very interested in hearing how you get on with this and love to hear about your successes.
Think about it , when we have fun, when we laugh and when are silly our guards are down and we are more likely to be ourselves, away from the stress that often can come with running a business as well as into the favourite part of women’s lives which is RELATIONSHIPS!!!
Remember, me saying that for women it’s about relationships first and business second? Aha, so you can see how bringing on the silly can help you to powerfully build successful relationships with people, and consequently build a more successful business J
Okeydoke, now for the ‘Chocolatey Section:’
STEP THREE OF THE 12 Step Chocolate Rehab Programme.
So, by now you have admitted you are addicted to chocolate even if to yourself and you have also gained clarity in your journal as to why you are so addicted to chocolate, so it’s time to go to Step three, but before I do, let me address a common journaling question.
Carrie, why is it important to write down things in a journal?
Well, the simple answer is that when you write something down something magical happens, and it helps you to take what you write more seriously when you transfer your thoughts and feelings to paper.
STEP THREE: WHY now Chocolate Rehab?
Grab your journals ladies, as now you need to write down your ‘Choco-story,’ namely I would like you to build on the previous step, and write down in as much detail as possible why you are ready to now overcome your addiction to chocolate. The more you can write about this the more motivation and encouragement you will have to keep you going when the Chocolate Rehab gets a little tough and challenging which it inevitably will, as it can be a little painful as we grow and let go of stuff that no longer serves us.
A great question here to draw upon is Dr Phil’s who says: ‘ What is ( ie your addiction to chocolate ) costing you?
For me, my own addiction to chocolate was like a substitute boyfriend, and it allowed me to hide myself away on so many different levels from intimate relationships , my bank balance, to my abilities , my social life, and my friendships, well pretty much every aspect of my life, much to my surprise! Yes really.
I appreciate that your addiction to chocolate may not be as dramatic as mine, or might be even more dramatic and also might be costing you in different ways, which is absolutely fine! Just write down what feels right for you, and in as much detail as possible.
Again, ladies I would love to hear how you get on with the above, both the’ bring on the silly’ and Chocolate Rehab Step Three.
Any marketing questions email me: firstname.lastname@example.org
Any Chocolatey questions: email@example.com
Bring on the silly!!!
Namaste, giggles & light,