FASHION REVOLUTION DAY
24 APRIL 2014
We believe in a fashion industry which values people, the environment, creativity and profits in equal measure, and it’s everyone’s responsibility to ensure that this happens.
Fashion Revolution Day has been initiated by a global board of industry leaders, campaigners, press and academics from within the sector and beyond, who see the tragedy at Rana Plaza in Bangladesh as a metaphorical call to arms.
This annual appointment on the anniversary of the disaster will help to raise awareness of the true cost of fashion, show the world that change is possible, and celebrate all those involved in creating a more sustainable future. The victims of Rana Plaza and all other tragedies that have occurred in the name of fashion must never be forgotten, and so we will now take this energy and channel it into a longstanding campaign.
Fashion Revolution Day will celebrate fashion as a positive influence, and all those who contribute to making it so. It will be a truly global movement which brings together both the fashion community at large and the entire fashion supply chain. We will use the day to ask questions, to raise standards, to make a difference and to set an example to the rest of the industry that change is possible. We will celebrate the big stories and the small stories, from farmers to factory workers, brands to buyers, consumers to campaigners.
The theme of the first Fashion Revolution Day is Who Made Your Clothes? With one simple gesture #insideout, we ask you to question who made your clothes (and no, we don’t mean which brand….we mean “who?”, literally!) Imagine the thread from the garment, to the machinists who sewed it, all the way down to the farmer who grew the cotton.
We hope that this will initiate a process of discovery, raising awareness of the fact that buying is only the last click in a long journey involving hundreds of people: the invisible workforce behind the clothes we wear. We will use the power of fashion to catalyse change and reconnect the broken links in the supply chain.
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We want you to wear an item of clothing inside out because we want people to change the way they look at the clothes they wear. Be curious.
We want you to start asking ‘who made my clothes?’ in order to initiate human connections throughout the supply chain. Find out.
We want hundreds of thousands of people to make that gesture which will, in turn, raise awareness within the fashion industry that they need to continue the process of change. Do something about it.
We believe that fashion can change the world, please join us on Fashion Revolution Day on 24 April 2014 to help make this happen!
“Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes.” Diana Vreeland